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Behind the Scenes at Special Events: Flowers, Props, and Design, by Lena Malouf
Download PDF Behind the Scenes at Special Events: Flowers, Props, and Design, by Lena Malouf
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"A much-needed, comprehensive, and essential reference for special events professionals throughout the world. My copy will always be at arm's reach as I use this to research, design, coordinate, and plan world class events such as those provided by Ms. Malouf's extraordinary book." --Dr. Joe Jeff Goldblatt, CSEP Founding Director, The Event Management Program The George Washington University
"From how you start planning the event, to how you create beautiful designs, to running an effective and profitable event office, to themed events --this book is an all-inclusive event designer's 'How To!'." --Tim Lundy, CSEP Distinctive Design Events, Atlanta, Georgia
"This book is a must on the bookshelf of every event practitioner who wants to be the consummate event designer." --Richard Aaron, CMP, CSEP President, Mallory Factor, Inc.
Lena Malouf, CSEP, is recognized as an international authority in the special events, party, and floral industries. She gives you an arsenal of proven techniques to administer, coordinate, and create a special event that will leave your clients and their guests with a truly memorable experience. Lavishly illustrated, this valuable guide is packed with inspirational and imaginative examples of Malouf's most successful corporate events, theme parties, flower arrangements, table designs, and much more. Packed with checklists, forms, and double-checking methods, this book helps you feel confident that even the tiniest detail will not be missed.
This practical how-to book covers:
* Inspirational concept and theme ideas
* What to include in contracts and agreements
* Setting a budget and sticking to it
* Creating a more efficient work schedule
* Using the power of color to its fullest potential
* The endless possibilities of design, decor, and sets
* Exquisite flower arrangements and beautiful linens
For the newcomer, student, or professional planner, this step-by-step book walks you through the entire event process.
- Sales Rank: #1434331 in Books
- Published on: 1998-12-14
- Original language: English
- Number of items: 1
- Dimensions: 11.30" h x .70" w x 8.70" l, 1.92 pounds
- Binding: Hardcover
- 224 pages
From the Back Cover
"A much-needed, comprehensive, and essential reference for special events professionals throughout the world. My copy will always be at arm's reach as I use this to research, design, coordinate, and plan world class events such as those provided by Ms. Malouf's extraordinary book." —Dr. Joe Jeff Goldblatt, CSEP Founding Director, The Event Management Program The George Washington University
"From how you start planning the event, to how you create beautiful designs, to running an effective and profitable event office, to themed events —this book is an all-inclusive event designer's 'How To!'." —Tim Lundy, CSEP Distinctive Design Events, Atlanta, Georgia
"This book is a must on the bookshelf of every event practitioner who wants to be the consummate event designer." —Richard Aaron, CMP, CSEP President, Mallory Factor, Inc.
Lena Malouf, CSEP, is recognized as an international authority in the special events, party, and floral industries. She gives you an arsenal of proven techniques to administer, coordinate, and create a special event that will leave your clients and their guests with a truly memorable experience. Lavishly illustrated, this valuable guide is packed with inspirational and imaginative examples of Malouf's most successful corporate events, theme parties, flower arrangements, table designs, and much more. Packed with checklists, forms, and double-checking methods, this book helps you feel confident that even the tiniest detail will not be missed.
This practical how-to book covers:
- Inspirational concept and theme ideas
- What to include in contracts and agreements
- Setting a budget and sticking to it
- Creating a more efficient work schedule
- Using the power of color to its fullest potential
- The endless possibilities of design, d�cor, and sets
- Exquisite flower arrangements and beautiful linens
For the newcomer, student, or professional planner, this step-by-step book walks you through the entire event process.
About the Author
Lena Malouf is a Certified Special Events Professional who is considered one of the most talented events designers and professionals in the world. Based in Sydney, Australia, she regularly travels to the United States and throughout the world to conduct industry seminars, speak at professional meetings, and consult. Her background is eclectic, and covers years of study, teaching, appearing on television, and writing articles for trade magazines.
Most helpful customer reviews
74 of 74 people found the following review helpful.
Outdated for Event Planners of the New Millennium!
By Wendy Y
If you are not a professional event organizer planning a non-official function, this book may be of some use to you. However, I found the book a disappointment due to the fact that most of the material including context, venue layout, theme concepts, designs, and especially the photos (mostly in black & white) very outdated. These material would have been useful in the early 80s. Definitely not worth the price it is charging.
14 of 14 people found the following review helpful.
Dated & disappointing!
By V. Sharpe
Warning to potential buyers of this book...it's pretty expensive for what you get - have to say I expected a gorgeous hard cover and lots of glossy pics but it is NOT like that. Whilst the cover is hard, there is minimal coloured pics. All in all, whilst this book has good ideas I was generally disappointed.
0 of 0 people found the following review helpful.
Book was slightly disappointing. Seller was great.
By Ro
This book would be a great book except for the fact that the author only managed to make half of it in color. A good portion of this book is filled with pictures. Please note that I did receive it in the condition expected and in a timely manner from the seller.
See all 3 customer reviews...
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